In this challenging yet fun project, we had to combine the character and values of the Jagermeister brand with the character and qualities of the bar, and our values as artists to create an installation made of Jagermeister bottles.
We were very lucky to work with the super cool extraordinary owners of the bar. That made the search for the right installation for the bar, that is a second home to them, Interesting, productive and successful.
The result: “When Jagermeister met Haim Nachman Bialik” – The deer, the symbol of the drink, in a tribute to Bialik, Israel’s national poet, and his well known song “Ken Lazipor” (A nest for the bird), Carries in his horns, that symbolizes the branches of a tree, a nest with 3 Jagermeister bottles. (referring to the 3 eggs in the nest, in the song).